Jorge Cazzorla Elegant Designs opens in Pittsford NY

Since he was a young man growing up in Venezuela, Jorge Cazzorla knew he wanted to make people’s dreams come true.  

His passion for architecture, design and flowers led him down a path of glitz and glamour, turning even the simplest celebration into an elegant work of art.  

His creations have been featured in prominent publications like The New York Times, and he’s collaborated with retailers like Macy’s and celebrities like Jennifer Lopez and Julia Roberts. 

After 25 years working in event design in New York City, Cazzorla has set up shop in Pittsford, opening Jorge Cazzorla Elegant Designs on 50 State St. in the beginning of December.

His business now offers unique services in wedding, event and floral design. 

Passion for design 

Cazzorla didn’t always plan on making a career out of event design.

He studied architecture in Caracas and moved to New York City in the early ’90s. There, he worked sweeping the floors of a flower and event planning shop. 

“I remember that one Thursday, the company had a huge event to prepare for, and it was all hands on deck, so they asked me to recreate the floral arrangements that would be the centerpiece,” said Cazzorla. “They were so impressed with my work that by the following Monday, I had a desk as a designer.”  

Thus began his passion for flowers and event planning. In 1994, he created Celebrate Flowers, an interior design company focused on floral decorations.  

He would combine his knowledge of interior design, architecture and floral arrangement to design spaces and events for world-renowned organizations like the United Nations, and even celebrities’ homes and events. He’s known for his floral arrangements that go beyond the flowers in a vase. 

For over 26 years, his business flourished, but after the COVID-19 pandemic hit, he saw a massive change in the industry and city, and he went looking for new things.  

Not only a flower shop 

In 2020, Cazzorla was hired by a wedding planner in Rochester to design the wedding of a doctor. He spent nearly a year traveling back and forth between New York City and Rochester, staying nights at The Del Monte Lodge Renaissance Rochester Hotel & Spa in Pittsford.  

“Pittsford reminded me a lot of my hometown of Valera in Venezuela. There is a clock on one of the corners of the main avenue, and it’s very similar to one in my hometown, and it took me back to my childhood,” he said. “I’m religious and believe in the signs the universe gives us as guides, and I knew that this is where I belonged.”

Cazzorla spent months designing the space on State Street, and said he feels at home with the upscale environment Pittsford provides, which fits his vision.  

“We are not a flower shop, but we use flowers to create the ambience that the client wants,” said Cazzorla.  

It’s not the kind of store one walks into to buy premade arrangements. Clients contact the store and rely on Cazzorla and his team to create a work of art for any event.   

Cazzorla said he believes that any vision is possible. He locally sources his flowers and materials, and he also can import them from countries like Ecuador, Honduras and the Netherlands if required.