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Supported by the Ministry of Energy and Infrastructure, the Big 5 is the largest and most influential event for the construction industry with its global hub in Dubai acting as the gateway between East and West.
With the mission to unite the international construction community and provide leading-edge innovation, knowledge, and business opportunities for industry stakeholders to connect, grow, and succeed, the event planner uses out-of-home spaces in Dubai for the first time to advertise the International Building and Construction show in Dubai World Trade Centre. The outdoor visuals on the Bridge Billboard spaces showcase that at the international Building and Construction, “The Global Construction Industry” leaders “Meet”. The ad message for the event advertised using OOH comes in both English and the Arabic language in order to reach a larger percentage of potential event-goers. The event planner uses a basic black background on the outdoor visuals in order for the ad message to be the focal point of the campaign. The highly specialized event will take place from “5” to “8 December”.
Will the International Building and Construction Show by the Big 5 be an annual event? If so will the Big 5 uses the outdoor spaces of UAE to advertise the upcoming event?
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